Wednesday, December 30, 2009

The benefits of on hold messages

Based on AT&T research:
  • 70% of calls are placed "On-Hold" for 30 seconds or longer, leaving a caller on "Silence Hold" results in a staggering 75% call abandonment rate! majority of these callers will not call back again.
  • 80% of callers with silence on-hold hang up within 1 minute.
  • Callers with Music-on-Hold stay on-line up to five minutes longer
  • 30% of callers purchased additional products or services as a result of something they heard on-hold
  • 25% of callers make a purchase based on an on-hold sales suggestion

Based on CNN Survey:

"The average person spends 100 hours per year on-hold"

"Without music or messages, 70% of those on-hold will hang up and 35% won't call back"

Cellular Marketing Magazine:

"Over 90% of callers prefer on-hold messages over silence"

Telemarketing Magazine:

"Surveys show that 25% to 40% of callers make purchases based on information they heard on-hold"

Can you afford to spend so much money in advertising your product and services to get the customers to call you, only to be placed in "Silence Hold" while you have to help another customer?

  • Keep customers on line longer and make a better impression
  • Increase your credibility and improve your customers perception of your business
  • Advertise your WEB site address, provide value added information, promote special sales
  • Increase sales and customer satisfaction

Wednesday, January 21, 2009

On Hold Message

Dear Prospective Client:

Thank you for your interest in Please Hold Marketing. You are among the many companies who realize the power of this marketing tool… the on-hold message. Like other companies, you recognize that you can take your message right to an already qualified prospect, someone who is already interested enough in your business to call. By not having a radio on your "hold"” you won't run the all too real risk of having them hear a commercial for your competition, nor will you have to pay licensing fees to ASCAP or BMI. Plus, statistics show customers stay on the line longer with an on-hold message, not to mention potential sales increases.

One of the most popular features of an on-hold message from Please Hold Marketing is that you’ll now have the ability to answer those repetitious, time consuming questions about what hours you’re open, what your fax number is, and so forth. Your on-hold message assures your client that he or she is still connected. Sometimes customers hang up simply because they are not sure they are still on hold.

At Please Hold Marketing we have a number of different plans, one to fit the needs of your particular business. We handle all the copywriting, just give us the basic facts and we’ll create a script designed to keep your callers interested and compel them to buy. Also, your message is voiced and produced by a professional announcer.

To learn more about an on hold message for your business email me at and we'll get you started on this powerful form of advertising.