Wednesday, March 23, 2011
Multimedia can help you tell your story. Photos, videos, links can add tremendous value in an online environment. They help you tell your story and engages your reader so they can better relate to you and your business. Part of the experiance of buying something is getting to touch and feel the product, that experience has to translate to the internet. Let your customer know you're in Rancho Cucamonga and serve the Inland Empire. Just think if you would buy something online, say a shirt, without viewing it first? Photos don’t have to just be a logo or a head shot, but often flow charts and graphics find their way into blogs and traditional media. When it comes to online video, often a less produced video can produce better online results.
Tuesday, March 22, 2011
Facebook, MySpace, Yelp, Linkedin… there are many different social networking sites out there. Lots of businesses are using these sites to add to their success. With these sites, TV, Radio, Newspaper, Magazines, Billboards and on and on, it’s estimated that the average person is exposed to anywhere from 1500 to 3000 advertisements in a given day. If you ask yourself who your competition is you have to answer, everything. Add to this your family, social groups, recreation, the list seems to go on and on of who and what are vying for your attention. That is a lot of messages! You can’t ignore these new mediums. Chances are your competitors aren’t. If you want your message to cut through all of that noise, you have to employ these same tactics. Today, that includes using new media strategies to break through to your target audience.
Search has to be top of mind every day. Think about it, is there a day you don’t use a search engine? CEO’s to middle management to regular consumers use a search engine every day, at least once. Are you writing to take the biggest advantage of searches on the web? Reaching the audience you want with what they’re looking for is the goal, if you achieve that goal you’ll optimize your efforts.
Wednesday, March 16, 2011
Last week I shared a few networking tips. Today Barbette Mobeck and Elaine Symonds gave a networking seminar this morning at the Top Source Networking meeting in Rancho Cucamonga. Great information and another good reason to be a member of the group. I had a few tips last week for networking. Here are a few more.
Ask open-ended questions in networking conversations. This means questions that ask who, what, where, when, and how as opposed to those that can be answered with a simple yes or no. This form of questioning opens up the discussion and shows listeners that you are interested in them.
Become known as a powerful resource for others. When you are known as a strong resource, people remember to turn to you for suggestions, ideas, names of other people, etc. This keeps you visible to them.
Have a clear understanding of what you do and why, for whom, and what makes your doing it special or different from others doing the same thing. In order to get referrals, you must first have a clear understanding of what you do that you can easily articulate to others.
Be able to articulate what you are looking for and how others may help you. Too often people in conversations ask, "How may I help you?" and no immediate answer comes to mind.
Follow through quickly and efficiently on referrals you are given. When people give you referrals, your actions are a reflection on them. Respect and honor that and your referrals will grow.
Call those you meet who may benefit from what you do and vice versa. Express that you enjoyed meeting them, and ask if you could get together and share ideas.
Tuesday, March 15, 2011
You have to love Google. As I was thinking about what to write about today I thought I would cover business principles. A quick search for inspiration and up came one that I've always tried to adhere to.
Under promise, over deliver.
Too many times companies make big grandiose claims and it's almost impossible to live up to them. I've always thought it was better to manage your customers expectations. Give them a realistic idea of what they can expect and then try to give them even more. This way you'll have a happy and satisfied client rather than someone who is disappointed and not afraid to share this with the whole world. Which is entirely possible in this day of social media. Many times you may have delivered the exact same amount of service or product, the difference was in how you managed the customers expectations.
That's my 2 cents for today. Thanks for listening.
Friday, March 11, 2011
Decisions, we all wrestle with them all the time. You can’t get around it. They’re part of everyday life. But, I found a way of minimizing some decisions by making them only once. Chances are you’re already doing this is some areas of your life. You’ve made the decision you’re going to work each day. You don’t wake up each day and make that decision. For my weekly networking meeting I do the same thing. I’ve made the decision that I’m going to the meeting each Wednesday. I don’t wake up each Wednesday and make that decision. I do the same thing for Kiwanis meetings, community meetings, etc. It helps cut down on all that unnecessary decision making. It frees me up for more productive thoughts. We’ll never get out of making all those decisions, but you can cut it down a little.
Thursday, March 10, 2011
I was looking around the Internet for some good tips on how to make my business better and came across some good tips on networking. I thought I would share them here.
- Keep in mind that networking is about being genuine and authentic, building trust and relationships, and seeing how you can help others.
- Ask yourself what your goals are in participating in networking meetings so that you will pick groups that will help you get what you are looking for. Some meetings are based more on learning, making contacts, and/or volunteering rather than on strictly making business connections.
- Visit as many groups as possible that spark your interest. Notice the tone and attitude of the group. Do the people sound supportive of one another? Does the leadership appear competent? Many groups will allow you to visit two times before joining.
- Hold volunteer positions in organizations. This is a great way to stay visible and give back to groups that have helped you.
Good tips and a great way to add to your business success.
Wednesday, March 9, 2011
This morning at the Top Source Referral Network meeting during my 60 second message I discussed how each business has a uniqueness. Even though your business may be part of a bigger category, Insurance, Heating and Air, Computer repair, you have a unique way of presenting what you do, what your focus is and how you conduct business. If you're not sure what your unique business quality is, take some time to define it for yourself. You may want to take a little survey of your customers. Maybe they can give you some insight. When you define what's unique about your business it becomes easier to communicate your message and most importantly become more profitable. And isn't that what we all want?