The benefits of on hold messages
Based on AT&T research: 70% of calls are placed "On-Hold" for 30 seconds or longer, leaving a caller on "Silence Hold" results in a staggering 75% call abandonment rate! majority of these callers will not call back again. 80% of callers with silence on-hold hang up within 1 minute. Callers with Music-on-Hold stay on-line up to five minutes longer 30% of callers purchased additional products or services as a result of something they heard on-hold 25% of callers make a purchase based on an on-hold sales suggestion Based on CNN Survey: "The average person spends 100 hours per year on-hold" "Without music or messages, 70% of those on-hold will hang up and 35% won't call back" Cellular Marketing Magazine: "Over 90% of callers prefer on-hold messages over silence" Telemarketing Magazine: "Surveys show that 25% to 40% of callers make purchases based on information they heard o...