This morning at the Top Source Referral Network meeting during my 60 second message I discussed how each business has a uniqueness. Even though your business may be part of a bigger category, Insurance, Heating and Air, Computer repair, you have a unique way of presenting what you do, what your focus is and how you conduct business. If you're not sure what your unique business quality is, take some time to define it for yourself. You may want to take a little survey of your customers. Maybe they can give you some insight. When you define what's unique about your business it becomes easier to communicate your message and most importantly become more profitable. And isn't that what we all want?
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