Facebook, MySpace, Yelp, Linkedin… there are many different social networking sites out there. Lots of businesses are using these sites to add to their success. With these sites, TV, Radio, Newspaper, Magazines, Billboards and on and on, it’s estimated that the average person is exposed to anywhere from 1500 to 3000 advertisements in a given day. If you ask yourself who your competition is you have to answer, everything. Add to this your family, social groups, recreation, the list seems to go on and on of who and what are vying for your attention. That is a lot of messages! You can’t ignore these new mediums. Chances are your competitors aren’t. If you want your message to cut through all of that noise, you have to employ these same tactics. Today, that includes using new media strategies to break through to your target audience.
Search has to be top of mind every day. Think about it, is there a day you don’t use a search engine? CEO’s to middle management to regular consumers use a search engine every day, at least once. Are you writing to take the biggest advantage of searches on the web? Reaching the audience you want with what they’re looking for is the goal, if you achieve that goal you’ll optimize your efforts.
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